Our Team

Chris Morocco, CEO
Chris is a consumer brand builder and early/growth stage CEO that directed three successful exits. As former President of Raving Brands (Emerging Brand Portfolio), he has over 15 years of licensing experience along with a collegiate athletic background. Prior to leading the acquisition of Alta Gracia, Chris spent the last five years in early stage ventures in social media and e-commerce.

Rebecca Holderread, CFO/COO
Rebecca is a C-Level operation and financial executive with extensive experience in supply chain, manufacturing, operations and turnarounds. She has 30+ years of strategic planning, operational improvement, and management consultant experience including leadership roles in multiple industries. Past companies include RJR Nabisco, Progressive Insurance, major restaurant brands (Denny's, Hardees', Quincy's), Tillster, and early stage/growth companies.

Luz Adriana Baez Taveras, Plant Manager
Working with Alta Gracia since 2010, Luz is an experienced manager with a background in logistics management and administration. She has over 15 years of specific experience in the Dominican apparel industry, working in the past with BJ&B and Esso Standard Oil.

Gina Dubiel, Director of Merchandising
Gina is the former Head of Merchandising and Production Coordinator for Starter Sportswear where she led the conception and merchandising of multiple product lines, including the Starter Pro Collection & 1996 US Olympic Line. She has over 25 years of experience in licensed apparel with proven expertise in design, merchandising, and product management. She has worked with licensed apparel brands such as Russell Athletic, Majestic, Boxercraft, Adams Headwear, and LAT.
TRIPLESTONE, LEAD INVESTOR
Triplestone Partners invests in and advises small and lower middle market growth equity businesses to make a strategic impact with capital, connections, and capability.
OUR ADVISORY BOARD
Joe Bozich—Knights Apparel, Fanatics
Donnie Hodge—Knights Apparel, Kitex
Sid Mashburn—Sid Mashburn, Polo, J Crew
Lee Norwood—Polo, OOBE
Kit Walsh—CLC, Fermata, CAA
Company Culture
Alta Gracia’s core values are the guiding tenets of our organization. We strive to honor these values in everything we do to ensure our company culture reflects them. If we don’t, please contact us and let us know.

Leadership
Make an impact in all directions

Accountability
We do what we say we will

Excellence
Go above and beyond

Entrepreneurship
Think big, start small, act fast

Integrity
Do the right thing - always

Teamwork
Less “me” and more “we”