“Last year, the single, largest selling item in our stores was the Alta Gracia rolled t-shirt. We were willing to pay a little more for it than other marketplace rolled tee options, so that we could tell an important story about giving back,” explained Friedman. “This is a great example of how companies can offer quality products at fair prices and help change the lives of 133 factory workers in the Dominican Republic. To see the positive effect this program has had on workers lives is incredible. Doing business ethically pays off,” he added.
To read more about how Barnes & Nobles is helping change lives click here: http://www.bncollege.com/news/a-lesson-in-good-business/