Alta Gracia Story

Alta Gracia is a new brand of t-shirts, sweatshirts and hoodies on college campuses all over the country that offers students, their families and alumni the opportunity to give the workers who sew this clothing a pathway out of poverty.

Our idea is simple:  We pay our workers a wage that enables them to provide adequate food, clean water, clothing, shelter, health care, child care, and education for themselves and their families--a "living wage"—and hope for a better future.  We don't charge more than other major brands and your purchase has a direct impact on the lives of Alta Gracia workers and their community.

But you don’t have to take our word for it. Our factory is consistently monitored by the Worker Rights Consortium, an independent watchdog organization. Learn more about why we’re different.

Here’s a great video that tells our story, including visits to Duke University and the Alta Gracia factory, plus interviews with the independent monitor, an Alta Gracia worker, and a Duke students.