The Observer (Notre Dame University) - By Sam Stryker - January 19, 2012. As students pack Notre Dame Stadium next fall, not only will they be cheering on the Irish in style, but they will also be doing so in a socially conscious fashion.
For the first time ever, The Shirt Project is announcing the identity of their vendor: Alta Gracia Apparel. The company will further the tradition of The Shirt Project, promoting both Notre Dame's tradition and socially conscious identity.
Junior Andrew Alea, president of The Shirt Project, said Alta Gracia Apparel went beyond The Shirt's usual tradition of supporting the Notre Dame community.
"The Alta Gracia brand is a socially conscious brand. The shirts are manufactured in a town in the Dominican Republic called Alta Gracia," he s
aid. "They pay their workers a living wage, which is basically enough to feed, clothe and house their entire family."
Alea said proceeds from The Shirt would go back to students in various ways, ranging from covering medical costs to funding additional clubs and organizations. Revenues would also help pay for students who could not otherwise afford to participate in campus activities, according to the project's website.
"It's an added message to The Shirt," he said. "In addition to contributing back to the University, now we are contributing back to the world in a sense."
Alea said he thinks Notre Dame students will appreciate the social significance this year's Shirt will have.
"By supporting The Shirt, you're not only supporting Notre Dame student body clubs and activities, but supporting a living wage in the Dominican Republic, which is actually a cool message to have," he said.
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