University of Wisconsin - The Cap Times By Todd Finkelmeyer - November 18, 2010
For more than a decade there's been a small but vocal group of students, faculty and staff on the UW-Madison campus trying to curb sweatshop abuses at companies that produce college-logoed apparel.
To be certain, over the past year alone there have been some noteworthy victories against sportswear giants such as Russell Athletic and Nike.
But as a university official confided over the summer, significant change in this industry seems unlikely until consumers start shunning companies that have little interest in paying living wages -- and start buying from those that do.
That option -- just in time for the holiday shopping season -- now is clearly available for Bucky backers.
Thanks to efforts from the university's Labor Licensing Policy Committee, UW-Madison and Bucky Badger logoed sweatshirts and T-shirts produced by Alta Gracia Apparel now are available at all University Book Store locations.
